Tag Archives: sales copy

What to be on a sales page

A sales page is the most important page for you to have to help you sell online. The ultimate is to get people straight away purchase online.

Below are some tips to follow

  1. Credibility – to tell who you are and why people should listen to you and read further
  2. Build enthusiasm. What excite the users, and communicate what they want to hear. It’s not about your product, it’s all about them!
  3. Remove worries and anxieties. Money back guarantee, free trial, no credit card needed, can unsubscribe anytime etc. This will help remove barrier for people to purchase or take action
  4. Tell users WHY. People are more interested with the end result. Not the task. Forget about what they should do and how to do it. Tell they why they should do or should have.
  5. Use “people proof”. Tell success stories about real people, real business that are just like them. How skeptical there was previously, how they finally make it

Web sales copy checklist

If you want to sell online. Pay attention. You need all the following in your page..

  1. Powerful and attention grabbing headline
  2. One line to summarize top 3 benefits
  3. Establish your credibitly – who are you and why they need to listen to you
  4. Problem & solution – describe the problem, how big can it grow and what solution you have for that problem
  5. About the product – tell more about the product. Always relate the features to benefits
  6. Give examples for them to feel – demo, trial, sample, example
  7. Again – the benefits in bullet form
  8. Testimonials – don’t listen to us, listen to what other people have to say about us
  9. Do comparison to show it is really valuable
  10. Give reason why the price is like that or why you are giving this away with this price
  11. Give bonus – create greedy mentality
  12. Remove barrier. Offer guarantee, money back
  13. Very clear and easy to order – 1-3 steps
  14. Add the P.S – last chance to persuade

Add few “order here” link on the page – after testimonials, benefits, why the price so low, bonus, p.s.