Tag Archives: marketing

Sales Ideas

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Some sales ideas that can be implemented

Getting leads

  1. Online advertisement
    1. google ad
    2. facebook ad
    3. ad portal
    4. relevant whatsapp group
    5. relevant fb group
  2. Media advertisement
  3. Sponsor relevant events
  4. Write articles – newspaper or online
  5. Agents and resellers
    1. give good commissions to this sales partner
    2. support
    3. sales materials to help them do the sales
  6. Referrals (from existing customers, own networking that relate to prospects)
  7. Cold calls – from internet – website, fb etc
  8. SEO – optimize keywords on website, get more traffic to website
  9. Blog – add more useful and relevant contents and lead to the website
  10. Attend relevant events – seminar, expo
  11. Viral relevant content – ebook, infographic, quotes

Sales process/pitching/selling

  1. facts and figures
    1. number of customers
    2. since when
  2. build trust
    1. secure (for software – ssl)
    2. purchased by many others
    3. experience
  3. overview of products benefits and features
    1. infographic
    2. explainer video

Closing sales

  1. Create urgency
    1. limited time offer
    2. while stock last
    3. first xx customers
  2. money back guarantee (remove risk)
  3. free trial (try before buy)
  4. give max 3 options
    1. up sell
    2. cross sell
    3. under sell?

Business system

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In order for business to expand, we have to set a system around it. It should cover all business activities. Starting from the most important ones.

Marketing

  • always-on marketing (capture leads)
    • google adwords
    • ad portal
    • whatsapp groups (what message to send, must be different everytime)
    • learn not to hard sell

Sales

  • copywriting on website
  • sales materials for whatsapp
    • write up and videos

Customer enrollment

  • online form for important information. Complete with description and guide on screen
  • first time migration or even “self migration”

Support

  • tracking system – open -> close
  • user guide
  • on screen guide (especiall when fill up form)
  • video guide – on important process/flow

Customer satisfaction

  • auto online survey form after a specific period of time
  • ask what they like most and what they hate most
  • what they wish to have

Development

  • prioritize
  • for features, try to split in phase if too big

Debugging

  • how to ensure not repeat
  • how to revert if has error

7 Levers of Business

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This taken from 7leversofbusiness

1. Traffic
– advertise
– get leads/traffic
– from events,

2. Opt-Ins
– convert leads to real prospect
– phone/email queries, subscription
– offer something free to get in touch/follow up
– get minimum info – name, email or phone

3. Conversions
– testimonials
– guarantees
– money back
– payment options
– strong brand
– ask for the sale

4. Items per Sale
– offer add-ons – (e.g. date entry, website building)
– package the deal

5. Average Sale Price
– increase price. – give more value
– be a market leader

6. Transactions per Customer
– recurring bills
– repeat sales.
– sales other things – membership, info product
– sales same things again

7. Profit Margin
– decrease cost
– nego with suppliers
– improve product line. push for high margin products
– reduce expenditure
– reduce staff, automate things, find partners

Increase small percentage on each level will contribute significant improvement in business profit.

My personal notes on Rework book

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rework

Rework is one of the best books I’ve ever read. It is short, simple, easy to read and most importantly very straight to the point and full of easy-to-follow advice.

Below are some key points that I would always want to remind myself about the lessons from the book.

 

  1. On Go
    1. Make a dent in the universe
    2. Start making something
    3. Start a business, not a start-up
  2. On productivity
    1. Interruption is the enemy of productivity
    2. Quick wins
  3. On progress
    1. Embrace constraints
    2. Start at the epicenter
    3. Be a curator
    4. Launch now
  4. On promotion
    1. Build an audience
    2. Out-teach your competition
    3. Drug dealers get it right
    4. Marketing is not a department

There are few other sections like Takedown, hiring, damage control, culture etc.

visit official page

Full list of chapters:

FIRST

  • The new reality

TAKEDOWNS

  • Ignore the real world
  • Learning from mistakes is overrated
  • Planning is guessing
  • Why grow?
  • Workaholism
  • Enough with “entrepreneurs”

GO

  • Make a dent in the universe
  • Scratch your own itch
  • Start making something
  • No time is no excuse
  • Draw a line in the sand
  • Mission statement impossible
  • Outside money is Plan Z
  • You need less than you think
  • Start a business, not a start-up
  • Building to flip is building to flop
  • Less mass

PROGRESS

  • Embrace constraints
  • Build half, not half-ass
  • Start at the epicenter
  • Ignore the details early on
  • Making the call is making progress
  • Be a curator
  • Throw less at the problem
  • Focus on what won’t change
  • Tone is in your fingers
  • Sell your by-products
  • Launch now

PRODUCTIVITY

  • Illusions of agreement
  • Reasons to quit
  • Interruption is the enemy of productivity
  • Meetings are toxic
  • Good enough is fine
  • Quick wins
  • Don’t be a hero
  • Go to sleep
  • Your estimates suck
  • Long lists don’t get done
  • Make tiny decisions

COMPETITORS

  • Don’t copy
  • Decommoditize your product
  • Pick a fight
  • Underdo your competition
  • Who cares what they’re doing?

EVOLUTION

  • Say no by default
  • Let your customers outgrow you
  • Don’t confuse enthusiasm with priority
  • Be at-home good
  • Don’t write it down

PROMOTION

  • Welcome obscurity
  • Build an audience
  • Out-teach your competition
  • Emulate chefs
  • Go behind the scenes
  • Nobody likes plastic flowers
  • Press releases are spam
  • Forget about the Wall Street Journal
  • Drug dealers get it right
  • Marketing is not a department
  • The myth of the overnight sensation

HIRING

  • Do it yourself first
  • Hire when it hurts
  • Pass on great people
  • Strangers at a cocktail party
  • Resumes are ridiculous
  • Years of irrelevance
  • Forget about formal education
  • Everybody works
  • Hire managers of one
  • Hire great writers
  • The best are everywhere
  • Test-drive employees

DAMAGE CONTROL

  • Own your bad news
  • Speed changes everything
  • How to say you’re sorry
  • Put everyone on the front lines
  • Take a deep breath

CULTURE

  • You don’t create a culture
  • Decisions are temporary
  • Skip the rock stars
  • They’re not thirteen
  • Send people home at 5:00
  • Don’t scar on the first cut
  • Sound like you
  • Four-letter words
  • ASAP is poison

CONCLUSION

  • Inspiration is perishable

RESOURCES

  • About 37signals
  • 37signals products