The money in business isn’t in your product or service, it’s in the selling of your product or service.

As a business owner, selling should be your number one priority – and you must act accordingly. This means spending the bulk of your time on marketing and sales-related activities.

The market doesn’t pay you to have the best products or service. It rewards you for solving problems.

Phase 1: Understand and identify your deam buyer

Phase 2: Create the perfect bait for your dream buyer

Offer valuable information – High Value Content Offer (HVCO) like free reports, e-books, videos, cheat sheets, info graphic etc. (119)

Write attention-grabing headline (122)

Phase 3: Capture leads and get contact details

The single purpose of the opt-in page is to get people give their contact in exchange for high value content offer (HVCO)

Checklist to create a killer opt-in page (138)

Phase 4: The Godfather strategy

17-steps secret selling system

Phase 5: Traffic

Calculate the cost-per-acquisition (CPA). Must be less than whatever we get for one customer.

Keep adding as many channels as you can to increase traffc and sales

Phase 6: The magic lantern technique

Provide sequence of content to build trust and to reduce skeptical. Prepare your audience to buy when the time is right

Phase 7: Sales conversion

Sales flow on the sales page (276)

Phase 8: Automate and multiply