Tag Archives: sales letter

Web sales copy checklist

If you want to sell online. Pay attention. You need all the following in your page..

  1. Powerful and attention grabbing headline
  2. One line to summarize top 3 benefits
  3. Establish your credibitly – who are you and why they need to listen to you
  4. Problem & solution – describe the problem, how big can it grow and what solution you have for that problem
  5. About the product – tell more about the product. Always relate the features to benefits
  6. Give examples for them to feel – demo, trial, sample, example
  7. Again – the benefits in bullet form
  8. Testimonials – don’t listen to us, listen to what other people have to say about us
  9. Do comparison to show it is really valuable
  10. Give reason why the price is like that or why you are giving this away with this price
  11. Give bonus – create greedy mentality
  12. Remove barrier. Offer guarantee, money back
  13. Very clear and easy to order – 1-3 steps
  14. Add the P.S – last chance to persuade

Add few “order here” link on the page – after testimonials, benefits, why the price so low, bonus, p.s.