Tag Archives: sales

Sell Like Crazy Summary Notes

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The money in business isn’t in your product or service, it’s in the selling of your product or service.

As a business owner, selling should be your number one priority – and you must act accordingly. This means spending the bulk of your time on marketing and sales-related activities.

The market doesn’t pay you to have the best products or service. It rewards you for solving problems.

Phase 1: Understand and identify your deam buyer

Phase 2: Create the perfect bait for your dream buyer

Offer valuable information – High Value Content Offer (HVCO) like free reports, e-books, videos, cheat sheets, info graphic etc. (119)

Write attention-grabing headline (122)

Phase 3: Capture leads and get contact details

The single purpose of the opt-in page is to get people give their contact in exchange for high value content offer (HVCO)

Checklist to create a killer opt-in page (138)

Phase 4: The Godfather strategy

17-steps secret selling system

Phase 5: Traffic

Calculate the cost-per-acquisition (CPA). Must be less than whatever we get for one customer.

Keep adding as many channels as you can to increase traffc and sales

Phase 6: The magic lantern technique

Provide sequence of content to build trust and to reduce skeptical. Prepare your audience to buy when the time is right

Phase 7: Sales conversion

Sales flow on the sales page (276)

Phase 8: Automate and multiply

Sales Ideas

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Some sales ideas that can be implemented

Getting leads

  1. Online advertisement
    1. google ad
    2. facebook ad
    3. ad portal
    4. relevant whatsapp group
    5. relevant fb group
  2. Media advertisement
  3. Sponsor relevant events
  4. Write articles – newspaper or online
  5. Agents and resellers
    1. give good commissions to this sales partner
    2. support
    3. sales materials to help them do the sales
  6. Referrals (from existing customers, own networking that relate to prospects)
  7. Cold calls – from internet – website, fb etc
  8. SEO – optimize keywords on website, get more traffic to website
  9. Blog – add more useful and relevant contents and lead to the website
  10. Attend relevant events – seminar, expo
  11. Viral relevant content – ebook, infographic, quotes

Sales process/pitching/selling

  1. facts and figures
    1. number of customers
    2. since when
  2. build trust
    1. secure (for software – ssl)
    2. purchased by many others
    3. experience
  3. overview of products benefits and features
    1. infographic
    2. explainer video

Closing sales

  1. Create urgency
    1. limited time offer
    2. while stock last
    3. first xx customers
  2. money back guarantee (remove risk)
  3. free trial (try before buy)
  4. give max 3 options
    1. up sell
    2. cross sell
    3. under sell?

Business system

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In order for business to expand, we have to set a system around it. It should cover all business activities. Starting from the most important ones.

Marketing

  • always-on marketing (capture leads)
    • google adwords
    • ad portal
    • whatsapp groups (what message to send, must be different everytime)
    • learn not to hard sell

Sales

  • copywriting on website
  • sales materials for whatsapp
    • write up and videos

Customer enrollment

  • online form for important information. Complete with description and guide on screen
  • first time migration or even “self migration”

Support

  • tracking system – open -> close
  • user guide
  • on screen guide (especiall when fill up form)
  • video guide – on important process/flow

Customer satisfaction

  • auto online survey form after a specific period of time
  • ask what they like most and what they hate most
  • what they wish to have

Development

  • prioritize
  • for features, try to split in phase if too big

Debugging

  • how to ensure not repeat
  • how to revert if has error

7 Levers of Business

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This taken from 7leversofbusiness

1. Traffic
– advertise
– get leads/traffic
– from events,

2. Opt-Ins
– convert leads to real prospect
– phone/email queries, subscription
– offer something free to get in touch/follow up
– get minimum info – name, email or phone

3. Conversions
– testimonials
– guarantees
– money back
– payment options
– strong brand
– ask for the sale

4. Items per Sale
– offer add-ons – (e.g. date entry, website building)
– package the deal

5. Average Sale Price
– increase price. – give more value
– be a market leader

6. Transactions per Customer
– recurring bills
– repeat sales.
– sales other things – membership, info product
– sales same things again

7. Profit Margin
– decrease cost
– nego with suppliers
– improve product line. push for high margin products
– reduce expenditure
– reduce staff, automate things, find partners

Increase small percentage on each level will contribute significant improvement in business profit.