In order for business to expand, we have to set a system around it. It should cover all business activities. Starting from the most important ones.
Marketing
- always-on marketing (capture leads)
- google adwords
- ad portal
- whatsapp groups (what message to send, must be different everytime)
- learn not to hard sell
Sales
- copywriting on website
- sales materials for whatsapp
- write up and videos
Customer enrollment
- online form for important information. Complete with description and guide on screen
- first time migration or even “self migration”
Support
- tracking system – open -> close
- user guide
- on screen guide (especiall when fill up form)
- video guide – on important process/flow
Customer satisfaction
- auto online survey form after a specific period of time
- ask what they like most and what they hate most
- what they wish to have
Development
- prioritize
- for features, try to split in phase if too big
Debugging
- how to ensure not repeat
- how to revert if has error