This taken from 7leversofbusiness

1. Traffic
– advertise
– get leads/traffic
– from events,

2. Opt-Ins
– convert leads to real prospect
– phone/email queries, subscription
– offer something free to get in touch/follow up
– get minimum info – name, email or phone

3. Conversions
– testimonials
– guarantees
– money back
– payment options
– strong brand
– ask for the sale

4. Items per Sale
– offer add-ons – (e.g. date entry, website building)
– package the deal

5. Average Sale Price
– increase price. – give more value
– be a market leader

6. Transactions per Customer
– recurring bills
– repeat sales.
– sales other things – membership, info product
– sales same things again

7. Profit Margin
– decrease cost
– nego with suppliers
– improve product line. push for high margin products
– reduce expenditure
– reduce staff, automate things, find partners

Increase small percentage on each level will contribute significant improvement in business profit.