1. Problem – “Call Out the Pain”
Hook the audience by showing you understand their struggle.
✅ Tips:
- Ask a question that hits their pain point.
- Use emotional language.
- Make it relatable.
🗣 Example:
“Tired of spending hours managing your business manually, only to feel overwhelmed and disorganized?”
2. Aggravate the Problem – “Twist the Knife”
Magnify the consequences of not solving the problem.
✅ Tips:
- Paint a vivid picture of what will happen if the problem continues.
- Show how it affects time, money, health, happiness, etc.
🗣 Example:
“And the worst part? You’re losing customers, missing out on sales, and constantly stressed — while your competitors grow faster.”
3. Solution – “Introduce the Hero”
Now bring in your product/service as the clear, relieving solution.
✅ Tips:
- Describe how it works and what benefits it brings.
- Show the transformation.
🗣 Example:
“Introducing UrusBisnes.com – the all-in-one business management system that handles invoicing, payments, and reports so you can focus on growing your business.”
4. Proof – “Show It Works”
Build trust with testimonials, data, results, and demos.
✅ Tips:
- Share real success stories.
- Show before/after comparisons.
- Use screenshots, numbers, and short video clips.
🗣 Example:
“Over 5,000 SMEs already use UrusBisnes.com — and 92% report saving 10+ hours a week.”
5. Call to Action – “Tell Them What to Do”
Give a strong, clear instruction on what to do next.
✅ Tips:
- Use urgency or bonuses.
- Make the next step easy and low-risk.
🗣 Example:
“Click below to start your free 14-day trial — no credit card needed. Start simplifying your business today.”
Bonus 🎁:
Add scarcity or urgency (limited time, seats, spots, bonuses) if applicable.