Monthly Archives: November 2018

Focus and single-tasking

Focus is important. To focus is to do only one single task at a given time. But this is very hard to do.

Follow the following steps

1. Remove all distractions – silent and put away the smart phones, disable all notifications (email, messenger etc), stay away from people who love to disturb you etc

2. start small – start with 10 minutes focus time to do one small task and let youurself drawn into the task further without you know. split tough and huge tasks to smaller ones to achieve. Most important is to have PROGRESS

3. take a meaningful break. Focus is tiring. So take a solid and meaningful 10 minutes break everytime you complete a tough task. For example, drink water, stretching, have a meaningful and necessary discussions with colleague, check emails/messenger etc

Sales Ideas

Some sales ideas that can be implemented

Getting leads

  1. Online advertisement
    1. google ad
    2. facebook ad
    3. ad portal
    4. relevant whatsapp group
    5. relevant fb group
  2. Media advertisement
  3. Sponsor relevant events
  4. Write articles – newspaper or online
  5. Agents and resellers
    1. give good commissions to this sales partner
    2. support
    3. sales materials to help them do the sales
  6. Referrals (from existing customers, own networking that relate to prospects)
  7. Cold calls – from internet – website, fb etc
  8. SEO – optimize keywords on website, get more traffic to website
  9. Blog – add more useful and relevant contents and lead to the website
  10. Attend relevant events – seminar, expo
  11. Viral relevant content – ebook, infographic, quotes

Sales process/pitching/selling

  1. facts and figures
    1. number of customers
    2. since when
  2. build trust
    1. secure (for software – ssl)
    2. purchased by many others
    3. experience
  3. overview of products benefits and features
    1. infographic
    2. explainer video

Closing sales

  1. Create urgency
    1. limited time offer
    2. while stock last
    3. first xx customers
  2. money back guarantee (remove risk)
  3. free trial (try before buy)
  4. give max 3 options
    1. up sell
    2. cross sell
    3. under sell?

Business system

In order for business to expand, we have to set a system around it. It should cover all business activities. Starting from the most important ones.

Marketing

  • always-on marketing (capture leads)
    • google adwords
    • ad portal
    • whatsapp groups (what message to send, must be different everytime)
    • learn not to hard sell

Sales

  • copywriting on website
  • sales materials for whatsapp
    • write up and videos

Customer enrollment

  • online form for important information. Complete with description and guide on screen
  • first time migration or even “self migration”

Support

  • tracking system – open -> close
  • user guide
  • on screen guide (especiall when fill up form)
  • video guide – on important process/flow

Customer satisfaction

  • auto online survey form after a specific period of time
  • ask what they like most and what they hate most
  • what they wish to have

Development

  • prioritize
  • for features, try to split in phase if too big

Debugging

  • how to ensure not repeat
  • how to revert if has error

PHP array tips

Some tips.

1. Remove duplicates in array using array_unique

array array_unique ( array $array [, int $sort_flags = SORT_STRING ] )

2. Remove empty elements use array_filter

array array_filter ( array $array [, callable $callback [, int $flag = 0 ]] )

3. value is in the array use in_array

bool in_array ( mixed $needle , array $haystack [, bool $strict = FALSE ] )

4. key exist in array use array_key_exist

bool array_key_exists ( mixed $key , array $array )