Sales Ideas

Some sales ideas that can be implemented

Getting leads

  1. Online advertisement
    1. google ad
    2. facebook ad
    3. ad portal
    4. relevant whatsapp group
    5. relevant fb group
  2. Write articles – newspaper or online
  3. Agents and resellers
    1. give good commissions to this sales partner
    2. support
    3. sales materials to help them do the sales
  4. Referrals (from existing customers, own networking that relate to prospects)
  5. Cold calls – from internet – website, fb etc
  6. SEO – optimize keywords on website, get more traffic to website
  7. Blog – add more useful and relevant contents and lead to the website
  8. Attend relevant events – seminar, expo,

Sales process/pitching/selling

  1. facts and figures
    1. number of customers
    2. since when
  2. build trust
    1. secure (for software – ssl)
    2. purchased by many others
    3. experience
  3. overview of products benefits and features
    1. infographic
    2. explainer video

Closing sales

  1. Create urgency
    1. limited time offer
    2. while stock last
    3. first xx customers
  2. money back guarantee (remove risk)
  3. free trial (try before buy)
  4. give max 3 options
    1. up sell
    2. cross sell
    3. under sell?

Business system

In order for business to expand, we have to set a system around it. It should cover all business activities. Starting from the most important ones.

Marketing

  • always-on marketing (capture leads)
    • google adwords
    • ad portal
    • whatsapp groups (what message to send, must be different everytime)
    • learn not to hard sell

Sales

  • copywriting on website
  • sales materials for whatsapp
    • write up and videos

Customer enrollment

  • online form for important information. Complete with description and guide on screen
  • first time migration or even “self migration”

Support

  • tracking system – open -> close
  • user guide
  • on screen guide (especiall when fill up form)
  • video guide – on important process/flow

Customer satisfaction

  • auto online survey form after a specific period of time
  • ask what they like most and what they hate most
  • what they wish to have

Development

  • prioritize
  • for features, try to split in phase if too big

Debugging

  • how to ensure not repeat
  • how to revert if has error

PHP array tips

Some tips.

1. Remove duplicates in array using array_unique

array array_unique ( array $array [, int $sort_flags = SORT_STRING ] )

2. Remove empty elements use array_filter

array array_filter ( array $array [, callable $callback [, int $flag = 0 ]] )

3. value is in the array use in_array

bool in_array ( mixed $needle , array $haystack [, bool $strict = FALSE ] )

4. key exist in array use array_key_exist

bool array_key_exists ( mixed $key , array $array )

 

Web application security

Below are some security checklist for a web application.

  1. Login screen
    1. to avoid brute force attack, display captcha after 3-5 attempts from same IP
    2. enforce longer password more than 8
  2. Registration (or open form)
    1. display captcha for all form to submit
  3. SSL is a must. free or paid
  4. displaying primary id for table in URL must be avoided, use other ID instead. E.g. a secure id consisting of unique 10 randomized alphanumeric

Ionic notes

Some notes on ionic CLI command

Create new project (will create myApp directory):

> ionic start myApp blank

(besides blank, there is option to use other template like tabs, sidemenu, tutorial, super)

  • tabs¬†: a simple 3 tab layout
  • sidemenu: a layout with a swipable menu on the side
  • blank: a bare starter with a single page
  • super: starter project with over 14 ready to use page designs
  • tutorial: a guided starter project

Get into the directory and start service

> ionic serve

Launch editor to start coding

> atom .

Other resources

  1. ionic framework doc
  2. ionic crashed course video (~30 minutes)